values-driven brands that evolve business from the inside out
get started with A
brand breakthrough strategy session
Through REFINE Brand Activation Coaching, I leverage my global branding and communications expertise to help you more effectively and consistently embody your values and realize your vision. This service is right for you if you are happy with your current brand but want to refocus and shift your positioning, or if you need guidance and support in integrating and introducing your new brand.
You get two (2) 60-min. one-on-one sessions each month for three (3) months where we focus on your brand and communication priorities. Together we’ll outline strategies and activities to amplify your presence and advance your goals. I’ll also advise on how to approach the work, so you can efficiently and effectively take action.
>> Looking for a one-time boost of expert guidance and support? Schedule a 60-min. Brand Breakthrough Strategy Session for $97. If you move forward with REFINE Brand Activation Coaching after our session, I’ll deduct the cost from the total investment.
To serve and share with integrity and authenticity, you need unbiased insight into how your clients experience working with you. The ALIGN Client Experience Discovery service leverages one of the most impactful components of my proprietary brand development process—one-on-one, confidential conversations with your clients.
Client feedback is exceptional in its ability to strip away external influences that dull your expression and to help you reconnect with your values and how they inform your work. And learning from your clients’ experience helps ensure your offerings and brand presence are congruent with their ever-evolving needs and desires.
You complete a detailed questionnaire and provide links to your brand touch points.
2 VISION & OBJECTIVES
We kick-off our collaboration with a 90-min. call to deep-dive on your challenges, needs, and vision, define our objectives for the research, and review our approach to client selection and scheduling.
3 CUSTOMER EXPERIENCE INTERVIEWS
I develop the interview questions and perform three (3) 45-minute interviews with the selected clients.
4 FINDINGS & RECOMMENDATIONS
I analyze and distill the interviews into a report with findings and recommendations. We review the report together on a 90-min. call. The final report PDF is provided to use as a reference moving forward.
5 CLIENT STORIES
I transform the interviews into three (3) full-length client stories and manage the review and approval process.
$2,497 with client stories
$1,997 without client stories
Up to 6 weeks with client stories (following completion of questionnaire; dependent upon client availability)
Up to 4 weeks without client stories (following completion of questionnaire; dependent upon client availability)
The DEFINE Brand Identity done-for-you brand development and activation service evolves your business from the inside out. We collaborate to build a values-driven foundation and ecosystem for your new brand and bring it to life through the professional design of your visual brand essentials and website.
My high-touch approach mirrors the process I led for global brands and is one of the most thorough client-experience-based brand development services available. This experience is ideal for you if you’re committed to a brand and business transformation rooted in deep awareness and informed action.
1 CLARITY, VISION & DISCOVERY
You complete a detailed questionnaire and provide links to your brand touch points. We kick-off your new brand with a 90-minute deep-dive on your challenges, needs, and vision.
2 CLIENT EXPERIENCE INTERVIEWS
I perform up to three (3) 45-minute interviews with current or past clients to gain insight into the real-world experience of working with you—the impact you have, what makes you different, and how this informs your brand. I analyze and distill the interviews into a findings report and we meet to review together.
3 BRAND STRATEGY DEFINITION
Informed by steps 1 and 2, I define your brand values, vision, position, promise, personality, voice, tagline, and persona.
4 BRAND IDENTITY DESIGN
I bring your strategic brand foundation to life visually by leading the professional design of your visual brand essentials from start to finish. Your final brand is delivered as a user-friendly brand guide along with individual digital files.
Logo (2-3 variations)
Social media graphic templates (2 cover banners, 5 FB/IG posts)
5 WEBSITE DEVELOPMENT
I lead the development of your web content and the professional design of a 5-page Squarespace website (includes Home, About, Services + 2 additional pages of your choice; photography provided by you). Plus, we’ll hold a 60-min. website tutorial and Q&A session so you can easily make updates on your own as needed.
6 BRAND ACTIVATION
To ensure the success of your new brand we’ll follow up the development process with three (3) 60-min. one-on-one strategy sessions. Together, we’ll define and activate your brand ecosystem—from revisiting what you offer and how you serve, to planning content and refreshing your social presence.
Review process: We’ll walk through the first drafts of your brand strategy, visual brand essentials, and website together and then work through up to two (2) rounds of revision to get it just right.
Investment: $5,997 (payment plan available)
Timeframe: Approximately 4 months (following completion of questionnaire)
Bring me on as a part of your team! Through the GROW Brand Expansion service, I leverage my 15+ years of professional experience to execute a project of your choice from concept to completion.
Think big! Revisit your growth goals. Identify where you need branding and communications leadership to achieve them. Then, schedule a time with me to discuss. If we’re a good fit, I’ll provide an estimate based on the scope of work and timeframe.